Facebook Sponsorship Rate Calculator
How much should a Facebook creator charge for sponsored posts? Price feed posts, Reels, Stories, and bundled packages from average views, niche, audience location, and deliverables.
Facebook coefficient
Per view, before niche and audience location multipliers.
$0.005–$0.013
Example dedicated-video range
Beauty niche · 10,000 avg views · US/Canada audience
$90–$234
- Facebook often works best for older, purchase-ready audiences.
- Reels can earn a premium over static feed posts when reach expands beyond followers.
- Use the same deliverables basket to price Reels, Stories, integrated mentions, and link placements.
Pricing methodology details
A Facebook sponsorship rate is what a creator charges brands for sponsored feed posts, Reels, Stories, or bundled packages. SponsorJuice uses average post or Reel views multiplied by a Facebook coefficient of $0.005 to $0.013 per view, scaled by niche and audience geography.
A beauty creator with 10,000 average views and a US/Canada audience might charge $90 to $234 for a dedicated video. Facebook brand deals typically sit at or slightly below Instagram per-view benchmarks but reach audiences aged 25–54 with higher purchase intent.
Reels often command a premium over static feed posts due to algorithmic distribution. Estimates align with 2026 creator economy benchmarks citing $5–$15 per 1,000 followers as a Facebook base rate.
Package multiple deliverables together — the calculator below builds custom package rates and generates outreach copy.
Example estimate
A Facebook creator with 10,000 average views, beauty niche, and a US/Canada audience might charge $90 – $234 for a dedicated video. Rates use the formula: average views × platform coefficient × niche multiplier × geography weight. Adjust the interactive calculator below for your metrics.
Configure Your Rate
Your accounts
Toggle the platforms you want in your package. Configure metrics for each active account.
TikTok
YouTube
Deliverables
Click or drag items into your package basket.
Package Basket
Drop deliverables here or click to add
Estimated Rate
$90 – $234
Base rate: $90 – $234
Outreach Pitch
How do I calculate Facebook sponsorship rates?
Enter average views per Facebook post or Reel and select your content niche. Set audience geography — US and Canadian followers often justify premium rates despite lower organic reach than Instagram. Bundle Reels, Stories, feed posts, and link placements into one package price. Use the rate range to anchor negotiations, save your quote locally, and copy the outreach pitch when you are ready to email brands.
Read our brand pitch guide to structure your Facebook outreach, then cross-check rates on our TikTok, Instagram, and YouTube calculators if you cross-post across Meta and other platforms.