Know Your Worth.
Charge With Confidence.
Free creator rate calculator for TikTok, Instagram, YouTube, and Facebook brand deals. Build packages, generate pitch emails, and save calculations locally.
What is SponsorJuice?
SponsorJuice is a free creator rate calculator. Enter your average views, niche, audience location, and deliverables — we estimate a fair sponsorship range and generate outreach copy. No account required; everything runs in your browser and saved quotes stay in local storage only.
Platform coefficient (per view, before niche & geo)
- TikTok
- $0.005–$0.012
- $0.007–$0.015
- YouTube
- $0.015–$0.035
- $0.005–$0.013
Example dedicated-video range
Beauty niche · 10,000 avg views · US/Canada audience
- TikTok$90–$216
- Instagram$126–$270
- Facebook$90–$234
- YouTube$270–$630
Estimates follow publicly cited influencer marketing CPM benchmarks. Niche and geography multipliers adjust each range — use the calculator above for your exact metrics.
Example estimate
A TikTok creator with 10,000 average views, beauty niche, and a US/Canada audience might charge $90 – $216 for a dedicated video. Rates use the formula: average views × platform coefficient × niche multiplier × geography weight. Adjust the interactive calculator below for your metrics.
Configure Your Rate
Your accounts
Toggle the platforms you want in your package. Configure metrics for each active account.
TikTok
YouTube
Deliverables
Click or drag items into your package basket.
Package Basket
Drop deliverables here or click to add
Estimated Rate
$90 – $216
Base rate: $90 – $216
Outreach Pitch
How SponsorJuice Calculates Brand Deal Rates
Our formula multiplies average views by a platform coefficient, niche multiplier, and audience geography weight. Add deliverables like dedicated videos, Stories, and bio links to build a custom package rate. Every estimate is a range — because real deals depend on brand budget, exclusivity, and usage rights.
SponsorJuice runs entirely in the browser — no account required, no metrics sent to external servers. Adjust the sliders, build a deliverables package, and copy a personalized pitch email in under two minutes. Saved calculations stay locally using local storage so creators can compare rates across platforms and campaigns over time.
Why Creators Use SponsorJuice
Instant Results
Pure static HTML loads instantly. Calculator hydrates only when you need it.
Package Builder
Combine deliverables into custom packages with automatic rate multipliers.
Pitch Generator
Real-time outreach templates that update as metrics are adjusted.
Latest Creator Guide
New to brand outreach? Read our step-by-step guide on how to pitch brands as a content creator — including email structure, package pricing, and common mistakes to avoid.
Frequently Asked Questions
Is SponsorJuice free to use?
Yes, SponsorJuice is 100% free. All calculations, package builders, and pitch templates are fully accessible without any paywalls or registration requirements.
Does SponsorJuice store my personal data?
No, SponsorJuice runs entirely locally in your web browser. No follower metrics, view counts, or calculated rates are ever uploaded to any database or server. All history is stored purely in your browser's local storage.
How are creator rates determined?
Rates are estimated using standard industry CPM ranges. The formula multiplies average video/reel views by a platform coefficient, and scales the range using specific content niche and target audience geography factors.
Does everything run in my browser?
Yes. SponsorJuice runs entirely client-side in your browser. All calculations happen on your device without sending metrics to our servers. Saved history persists in local storage until you clear it.