YouTube Sponsorship Rate Calculator
How much should a YouTuber charge for sponsored content? Calculate brand deal rates based on average views, niche, audience geography, and deliverable packages. YouTube sponsorships typically pay more per view than TikTok or Instagram due to longer watch times and higher production value. Use dedicated video, integrated ad, and cross-platform deliverable options to build a quote.
Configure Your Rate
Deliverables
Click or drag items into your package basket.
Package Basket
Drop deliverables here or click to add
Estimated Rate
$270 – $630
Base rate: $270 – $630
Outreach Pitch
How to Use This Calculator
Start by setting average views per post and selecting a content niche. Add the primary audience location — creators with US and Canadian audiences typically command higher sponsorship rates. Then build a deliverables package by adding items like dedicated videos, integrated mentions, Stories, and bio link placements. The calculator shows a low-to-high rate range for confident negotiation. Save calculations for later or copy the auto-generated pitch email to send directly to brands.
Read the brand pitch guide for outreach tips, or explore calculators for TikTok,Instagram, andYouTube.
Frequently Asked Questions
How much should I charge for a YouTube sponsorship?
YouTube sponsorship rates typically range from $0.015 to $0.035 per view. A creator with 100K subscribers, 50K average views in the finance niche targeting US audiences might charge $1,350–$3,150 per dedicated video.
What is the difference between integrated and dedicated YouTube ads?
A dedicated video is entirely about the sponsor's product (highest rate). An integrated ad is a segment within regular content (typically 60% of dedicated rate). Use the deliverables basket to price each type.
Do YouTube Shorts pay less than long-form sponsorships?
Yes, YouTube Shorts typically command lower sponsorship rates than long-form videos due to shorter watch time and different ad integration formats. Long-form dedicated videos remain the highest-value deliverable.