TikTok Brand Deal Rate Calculator
How much should a TikTok creator charge for sponsored content? Use our free calculator to estimate brand deal rates based on views, niche, audience location, and deliverables. TikTok sponsorship pricing depends on average views per post more than follower count — brands pay for reach. Adjust the sliders below to match metrics, add deliverables to a package, and copy a ready-made pitch email.
Configure Your Rate
Deliverables
Click or drag items into your package basket.
Package Basket
Drop deliverables here or click to add
Estimated Rate
$90 – $216
Base rate: $90 – $216
Outreach Pitch
How to Use This Calculator
Start by setting average views per post and selecting a content niche. Add the primary audience location — creators with US and Canadian audiences typically command higher sponsorship rates. Then build a deliverables package by adding items like dedicated videos, integrated mentions, Stories, and bio link placements. The calculator shows a low-to-high rate range for confident negotiation. Save calculations for later or copy the auto-generated pitch email to send directly to brands.
Read the brand pitch guide for outreach tips, or explore calculators for TikTok,Instagram, andYouTube.
Frequently Asked Questions
How much should I charge for a TikTok brand deal?
TikTok brand deal rates typically range from $0.005 to $0.012 per view, multiplied by niche and audience geography. A creator with 50K followers and 10K average views in the beauty niche targeting US audiences might charge $60–$144 per dedicated video.
What factors affect TikTok sponsorship rates?
Key factors include average views per post, content niche (finance and tech pay more than comedy), audience geography (US/CA audiences command premium rates), and deliverable type (dedicated videos vs. integrated ads vs. bio links).
Do TikTok follower count or views matter more for pricing?
Views matter more than follower count for pricing. Brands care about actual reach and engagement, which is reflected in average views per post rather than total follower count.