Instagram Sponsorship Rate Calculator
How much should an Instagram influencer charge for sponsored posts? Estimate creator rates based on views, niche, audience location, and the deliverables in a package. Instagram Reels, feed posts, and Stories each carry different value — our calculator lets creators bundle them into a single sponsorship price. Finance and tech niches typically command higher rates than comedy or lifestyle content.
Configure Your Rate
Deliverables
Click or drag items into your package basket.
Package Basket
Drop deliverables here or click to add
Estimated Rate
$126 – $270
Base rate: $126 – $270
Outreach Pitch
How to Use This Calculator
Start by setting average views per post and selecting a content niche. Add the primary audience location — creators with US and Canadian audiences typically command higher sponsorship rates. Then build a deliverables package by adding items like dedicated videos, integrated mentions, Stories, and bio link placements. The calculator shows a low-to-high rate range for confident negotiation. Save calculations for later or copy the auto-generated pitch email to send directly to brands.
Read the brand pitch guide for outreach tips, or explore calculators for TikTok,Instagram, andYouTube.
Frequently Asked Questions
How much should I charge for an Instagram sponsorship?
Instagram sponsorship rates typically range from $0.007 to $0.015 per view. A creator with 50K followers, 10K average views in the tech niche targeting US audiences might charge $105–$225 per dedicated post.
What deliverables should I include in an Instagram brand deal?
Common deliverables include dedicated feed posts, Stories, Reels, integrated product mentions, and bio link placements. Each adds value — use our deliverables basket to build custom package rates.
How do Instagram Reels rates compare to feed posts?
Reels typically command similar or slightly higher rates than static feed posts due to higher reach potential. Package multiple deliverables together for better overall compensation.