About SponsorJuice
We built SponsorJuice because creators deserve to know what to charge before they pitch a brand.
Our mission
SponsorJuice is a free tool for content creators who want fair compensation for sponsored content. Whether you create on TikTok, Instagram, or YouTube, our calculator estimates brand deal rates based on your actual reach — views, niche, audience location, and deliverables — not guesswork.
At a glance
- Platforms3
- Niche multipliers4
- Cost to useFree
What we offer
- Platform-specific rate calculators for TikTok, Instagram, and YouTube
- A deliverables basket to build custom sponsorship packages
- Real-time outreach pitch templates you can copy and send
- Offline calculation history stored in your browser
- Creator guides on pricing, pitching, and negotiating brand deals
Who we serve
SponsorJuice is designed for micro and mid-tier creators — typically between 5,000 and 500,000 followers — who are landing their first brand deals or leveling up their sponsorship pricing. Our formulas reflect industry benchmarks while letting you adjust for your unique metrics. We update coefficients periodically based on published creator economy research.
Our approach to pricing
We studied publicly available sponsorship benchmarks from influencer marketing platforms, creator economy reports, and agency rate cards to build our formula. The calculator uses average views as the primary input because that metric best reflects the actual reach a brand receives from your content. Niche and geography multipliers adjust for market demand — finance and tech audiences typically convert better for B2B brands, while US and Canadian audiences command premium CPMs compared to global averages.
Important disclaimer
All rates shown on SponsorJuice are estimates based on publicly available industry data. They are not financial advice. Final sponsorship pricing depends on brand budget, campaign scope, exclusivity, usage rights, and negotiation. Always do your own research before accepting or declining a deal.
Ready to price your next deal?
Use the calculator or get in touch with questions.